About Passenger
Passenger was born on the roam.
An idea thawed by the fireside, salty-skinned with beer in hand — cracking a knowing smile to the setting sun. Thought up by our founder Rich Sutcliffe and partner Alexa, out the back of their beat-up T4 in amongst the wilds of the Pacific Northwest.
But our home has always been the New Forest, bordered by tall pines and sandy shores. A place to share stories — to create, collaborate, set roots and think big. Rolling back full circle to well-trodden soil.
The land between waves and trees.
Meaningful Escapism
The pull to get off-grid, to wander, travel and connect with good folk and the great outdoors. These thoughts have been pinned to the walls since day dot — away from the humdrum, the hustle, the bustle, and the hard graft. The call to roam turned up to eleven.
So when is it you feel most alive? What is it that recharges you? We call this pursuit of mental and physical wellbeing MEANINGFUL ESCAPISM. It’s a feeling, a need to break free from the everyday. A chance to breathe under a big sky — amongst tall pines, in calming seas and distant peaks.
Go out there and find it… take the scenic route and embrace your journey.
Wherever that might take you.
Gear To Get You Out There
Stories of escapism are woven into the fabric of all Passenger products. The campfire smells, sweat stains and tide marks — callbacks to days packed full of adventure, from first light to last. Sipping beers, with beanies on, feet up, and fairy lights strewn about camp. Tomorrow? We do it all over again…
Passenger products are designed with this mantra in mind, giving space to future scribbles and footnotes. Fleeces, tees, beanies and backpacks marked by years of adventure — wearing scars and stains with pride, repaired and re-repaired.
We know that everything we do has an impact, and we’re on a mission to offer our community responsible choices with a lessened environmental impact.
Designed To Wander, Made To Roam.
Plant & Protect
True to our roots, for every order we plant a tree. This isn’t to say we’ve cracked it, we’re still learning, listening and trying to do better. Protecting the places we play — where we feel most free. Patrons of the wild woods and rainforests with long-time conservation partners Trees for the Future and Rainforest Trust.
Roamin’ on the responsible side.
Now and always.
Roamers Collective
Calling all storytellers, content creators, community engagers and fellow outdoorsy folk.
It’s all good vibes and adventures from here on out…
Go Further, Get More.
#MadeToRoam
